top-keyword-research-2020

Keyword research is a crucial element of modern SEO. Whether you’re kick-starting an old blog or developing your content strategy for a new one; good quality keywords are one of the most efficient ways to attract consistent, quality traffic to your site. We’ve compiled a list of some of the best keyword research tools to help you conquer your content.

top-keyword-research-2020

The 10 best keyword research tools

1. SEMrush

SEMrush is like the Swiss Army Knife of SEO. Instead of producing a list of keywords, SEMrush suggests 5-10 very specific keywords that your competitors are already using.

Standout features

• Uncover long-tail keywords and ad group ideas
• Get yearly keyword trends
• Worldwide CPC distribution statistics
• Access to the complete keyword research toolkit
• Keyword difficulty analysis and organic traffic insights

Pricing

SEMrush hosts a 7-day free trial of the service. You do need to enter credit card details to get access to the trial, but there are no charges levied if you choose to cancel your subscription within the 7-day trial.

SEMrush has four different pricing plans. The best offers come with annual billing.

• Pro – A plan for limited budget sites and freelancers, it starts at $83 per month and gets billed annually.
• Guru – SEO agencies and small to mid-sized business will find the features in this plan perfect for the day-to-day management of content sites. Guru starts at $166 per month.
• Business – It is ideal for eCommerce stores and agencies, and opens at $333 per month.
• Enterprise – If you have an extensive content strategy, reaching beyond the capacity of the above solutions, SEMrush can custom fit a plan for your needs.

2. Ahrefs Keyword Explorer

Ahrefs is one of the best keyword research tools available for content creators today. The platform provides a broad keyword report to the user and relies on clickstream data to provide unique click metrics.

Standout features

• Accurate keyword difficulty score
• 1,000+ keyword suggestions
• Supported in over 171 countries
• Click metrics for improving CTR
• Extensive SERP overview

Pricing

Ahrefs has four pricing plans. The rates for freelancers, online marketers, mid-sized organizations, and bigger brands start at just $82 per month if you choose an annual payment plan.

They do have a trial offer ($7 for 7 days) on their Lite and Standard subscription plans.

3. Google Keyword Planner

Google Keyword Planner is a simple option serving up a few basic features. Despite the lack of functionality, however, it’s one of the most accurate sources of keyword data on the market. The data comes directly from Google and the results integrate well with AdSense monetization.

Standout features

• Locate commercial keywords using “top of page” bid range
• Accurate search volume directly from Google’s search engine
• Best choice for business websites

Pricing

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Google Keyword Planner is available for free.

4. KWFinder

KWFinder is a tool designed by Mangools – a developer known for delivering the best keyword research tools across categories. You can use their beginner guide to get started.

The KWFinder platform makes it easy to find keywords with low SEO difficulty, along with a whole host of other useful features.

Standout features

• A unique and easy to navigate user interface
• Find keywords in any language target, anywhere
• Choose options from the list of powerful keywords
• Get precise statistics for keyword competition
• In-depth SERP overview alongside a list of suggestions
• Use filters to refine the list of keyword suggestions

Pricing

KWFinder is part of Mangools package that includes 4 other SEO tools. It only allows a handful of free searches. Select an annual plan to save up to 40% on any of their 3 subscriptions.

• Basic – $30 (freelancers and small businesses)
• Premium – $40 (new startups and blogs)
• Agency – $80 (eCommerce stores and heavy sites)

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